In 2023, Kerri joined the team that launched Threads, Instagram’s new app for conversation. Her work running the Threads Editorial team includes writing messaging for product launches, leading company-wide social strategy, collaboration with product and frequent partnerships with public figures and content creators across verticals, from books to basketball. Taking learnings from nine years running editorial Instagram accounts, she’s experimenting with new formats.

Follow @threads (on Threads and Instagram) to see much of this work.

Recent highlights:

• Interviews with Cardi B, Serena Williams David Chang, Charles Leclerc and others

• Art commissions, including cakes, logos, and more cakes

• Coverage of Paris 2024, the Emmys, Meta Connect and more

• An ongoing book club, featuring books by Steven Rowley, Riss M. Neilson, Taffy Brodesser-Akner and Ruth Ware

• Commissioned illustrations looking back at each week on Threads